The Fergana region has announced a contest for the best tourism brand of the region.
The Fergana region has announced a contest for the best tourism brand of the region.
A draft of the brand will be evaluated on the following parameters:
- originality and novelty of ideas;
- clarity of the brand for the citizens of the Republic of Uzbekistan, as well as for foreigners;
- the image of historical heritage and natural wealth of the region;
- focus on increasing tourism, economic and investment flow to the region;
- the compactness of the brand.
The brand chosen by the members of the commission will pass examination by the Intellectual Property Agency.
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